Best Lending Innovation for DNB
Identifying the most preferred Lending Solution Provider in terms of ease of Integration, Best Business Relationship, Best Customer friendly solution or any such parameter

Best Payment Innovation for DNB
Identifying the best payment solutions, payment integration and other such digital payment technologies that has enabled Digital Native Brands to establish and expand their operations.

Best Supply Chain and Logistics Partner for DNB
Identifying the Best Supply Chain & Logistics Solutions for SME Digital Native Brands on a Pan-Indian Basis

Best Technology Innovation for DNB
Any adoption of technology solutions by brands or businesses to develop their online presence or enhance digital operations

Best Brand Building/Brand Identity Initiative by Digital Native Brand
Identifying the best Management Strategy to boost brand awareness, promote a specific product, establish connections and provide value to the target audience leading to customer satisfaction, customer loyalty, and brand recognition

Best Brand Extension/Product Diversification by DNB Brand
Identifying the best brand extension or product diversification strategy adopted by brands for increasing product portfolio and increase in sales and customer base

Best Consumer Experience
Any initiative by brands to ensure better customer experience, UI/UX, customer journey, customer introduction to the brand or any such activities that has enhanced the customer's experience in engaging with the brand

Best Content Marketing Strategy for DNB
Any content campaign used to market products/services so as to win over clients for business, collaborations or partnerships will be eligible to be awarded under this category

Best Customer Loyalty Initiative of the Year by DNB Brand
Any innovative initiative by brands for customer retention/ customer loyalty rewarding or any such other related activities to ensure better customer loyalty and repeat transactions

Best Influencer Marketing Campaign
Recognizing brands that have executed impactful influencer marketing campaigns to effectively reach and engage their target audience.

Best Integrated Marketing Campaign
Any agency that runs integrated marketing campaigns on behalf of brands across multi-channels through effective marketing automation successfully and engages a wide audience through its widespread media will be eligible to be entered into this category

Best Omnichannel Strategy
Identifying the best omnichannel sales and marketing strategy adopted by brands for customer outreach and sales

Best use of Digital Marketing/Social Media: Facebook, Linkedin and Instagram
Any campaign or business that has made use of Social Media platforms for the promotion of their brands – either to drive awareness, launch a brand or drive sales will be eligible to be awarded under this category

Best use of Email marketing ​
Commending brands for their email marketing prowess in engagement, personalization, segmentation, and revenue generation. 

Best use of WhatsApp Marketing ​​
Honoring brands that excel in creative and effective WhatsApp marketing campaigns, driving exceptional engagement and ROI.

DNB Product Innovation Award
Acknowledging brands that lead the way in product creativity, market impact, customer reception, and sustainability efforts.

Best Debutant brand of the year ​​
Recognizing outstanding new brands that have made a mark over the last 36 months (1st June 2020 to 1st July 2023) in terms of brand identity/recall, sales, innovation, customer engagement, and social impact.

Best Digital Native Brand Entrepreneur of the year
Identifying the best Founder/Co-Founder of the year

Best Woman Entrepreneur of the Year​
Celebrating female entrepreneurs who demonstrated remarkable leadership in developing their brands in terms of business growth, innovation, and community engagement.