Digital Native Brand Awards 2023

Rules & Eligibility

Eligibility Criteria:

Projects and innovations launched/completed between 1^st July 2022 to 1^st August 2023
All Digital Native Brands, agencies, and third-party solution providers relevant to the categories, who have done any project that qualifies under any of the categories of awards within DNB Awards can create an account.
Anyone who has created an account can submit any number of entries across all categories after paying the required fee online. However, all entries must be original, and the entrant must either own the work or have permission from a client or other appropriate party to nominate the work, with all rights granted therein. If an entrant without such rights submits an entry, the entrant will not be eligible for the competition.

Rules:

A company can submit multiple nominations under one registration
Please fill out a separate form for each category
All submissions must be in English
Each submission should clearly demonstrate the strength in the specific category by articulating differentiators, innovation, and impact created
Application fees applicable per category/submission
Submissions are open till 23:59 PM IST on 4th November 2023.

Fees For Entry Submission:

Enter Before	IAMAI Member	Non Member
Early Bird Deadline: Till 13th Oct, 2023	₹6,000 + GST	₹9,000 +GST
Regular Deadline: Till 27th Oct, 2023	₹8,000 + GST	₹12,000 +GST

No nomination fee to be paid for the ‘Special Achievements’ category

Judging Criteria:

Instructions

1. Each entry will be rated against five parameters

2. Each parameter holds equal weightage

3. The final score is weighted average of parameter scores

S. No	Criteria	Evaluation Methodology
1	Innovation	Jury shall focus on a few elements of the campaign like content, design, technological innovation, and the unique nature of the underlying idea. It includes writing, music, and relevant use of animation, video or anything that communicates a creative marketing message.
2	Unique Proposition	Jury shall evaluate campaign on the basis of how different and strong is the value proposition, how easy is it to replicate this for other players and also whats the competitive advantage offered.
3	Strategy	An entry should demonstrate an approach to the overall purpose and target audience throughout each element of the campaign.
4	Execution of campaign	Jury shall focus on linking the purpose and effect between objectives, strategy and results of the campaign. Additional factors to be considered shall be effective use of resources, technology and implementation of the campaign.
5	Results of campaign	Campaign will be evaluated on the basis of the results of the campaign based on whether the campaign achieved desired results, whether it was able to reach the target audience or on any other statistic which will help in proving the results of the campaign.
6	Overall Experience	An entry should demonstrate frequently may be more or less than the sum of its parts. The overall experience shall include creativity, content, structure, visual design, functionality, and interactivity.